CITY BY SHEDEVRUM 🌆
This was the first major campaign for Shedevrum, theapp which creative communication I led from the launch to the top-1. The aim was to demonstrate that image-generating AI is more than just a toy; it is a normal part of everyday life.
I took it to familiar streets and neighborhoods—places people pass by every day. The twist was showing these spots in a new way through Shedevrum’s perspective, transforming them into something unique. It was about bringing a fresh view to the ordinary.
Awards & Recognitions
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2023 / Creative use of AI / 🏅
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2023 / Best Use of Display Advertising / 🏆
2023 / Innovative Creative Technologies / 🥉
2023 / Best Use of DOOH / 🥉
2023 / Best Use of Native Advertising /🏅