Alice does not sell 🙅

Alice, Russia's top voice assistant, introduced a new feature that searches all online stores for products, helping users find the best prices without selling anything. To promote this, we needed to create a campaign that would stand out among the clutter of TV ads from other marketplaces.

I came up with the concept of a simple ad campaign using familiar phrases from other ads to make our message clear. To stand out, I also developed an eye-catching visual that supported the message.

Awards & Recognitions

  • 2022 / Retail & Consumer Services / 🥉

  • 2022 / TV/Cinema Commercials / 🏅

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