I'm the best ✨
This project was born from my idea: to help people see value in their everyday actions, both online and offline, by reframing them as reasons to feel proud.
I developed the concept and wrote the full script, as well as designed the entire user flow — including a system of 16 poetic achievements available in both Russian and English.
To bring the idea to life, I taught the Neural Editor to reinterpret routine activities as small personal victories. We then staged a social experiment with 10 participants, capturing their genuine emotions when they saw their ordinary actions reframed in this new light.
A professional psychologist helped to identify authentic moments of pride, while citywide advertising encouraged self-reflection amidst the holiday rush. The final touch was integrating achievements directly into the browser: users received awards based on their interests and browsing statistics — proving that even time spent online can hold meaningful value.