Sounds Easy 🎤
The process
I designed the process of developing this project around workshop mechanics.
Over the course of three days, the team explored a wide range of topics, audiences, insights, and mechanics that shaped this project.
In 2019, I faced a challenge of creating a project for voice assistants Alice, because many people were uncertain about her advantages. The medium and audience were not defined which was both blessing and struggle.
The challenge
I was responsible for maintaining the creative vision, preserving Alice’s tone of voice, and reinforcing the product’s role — all while ensuring the training process remained practical and effective in collaboration with speech therapists.
The craft
The sessions were hosted by three popular cartoon characters, the Fixies. To enrich the experience, I also created four custom characters, each voiced by well-known pop stars.
Every character was given more than 300 unique lines of script, covering a wide range of user scenarios. In total, the project included over 2,500 written and recorded phrases.
For each custom character I created a unique personality that addresses specific speaking issues
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Neima
Voiced by Katya IOWA of IOWA band
Neima (from the word "‘Name’) is a traveler, who inspires children to learn new languages
She helps practice the 'Z' sound
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Bravobis
Voiced by Daniel Joy Harper of Quest Pistols Show
Bravobis is a natural artist who encourages children to speak up without fear
He helps practice the ‘TS’ sound
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Knizhulya
Voiced by Open Kids
Knizhulja loves reading and motivates children to read more to combat dyslexia
She helps practice the ‘S’ sound
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Bezoshibka
Voiced by Maksim Svoboda
Bezoshibka is a natural writer who motivates children to write correctly.
He helps practice the "‘SH’ sound
Awards & Recognitions
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2020 / Personal Electronics & Devices / 🥈
2020 / Online & Mobile services / 🥈
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2021 / Use of Smart Devices & Voice Assistants / 🏅
2021 / Digital Craft / 🏅
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2021 / Health & Wellness Tech / 🥈
2021 / Use of Technology / 🏅
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2021 / Voice Skill / 🏅
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2021 / Best Use of Technology / 🥉
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2021 / Game & Apps / 🥇
2021 / Creative Use of Technology /🥈
2021 / Silver / Mobile / 🥈
2021 / Creative Use of Data & AI /🥉
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2021 / Digital service experience / 🥉
2021 / Best Use of Technology / 🏅
2021 / Social Responsibility campaign /🏅