Tours to cultures 😌
Yandex Travel aimed to promote domestic travel within Russia. In this project I explored 15 different peoples living in various parts of Russia to discover their most soothing traditions and inspire people to travel within the country.
This video explains more about the music part which I love the most. As a music fan and aspiring producer, I took the opportunity to search local archives to find special lullaby lyrics from various cultures. For each chosen and recorded song I developed the unique soundscape consisting of local sounds and musical instruments.
I led the team of editors to interview local experts and write guides on calming traditions of 15 peoples, detailing their customs, locations, foods, and calming items. This is a unique piece of content that shows travel tips from a new perspective.
Awards & Recognitions
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2022 / Use of Audio Platforms / 🥇
2022 / Best Music & Sound Design / 🥈
2022 / Best Integrated Campaign / 🥈
2022 / Downloadable Content / 🥉
2022 / Use of Mixed Media / 🥉
2022 / Best Branded Content / 🏅
2022 / Best Music / 🏅
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2022 / Branded Content / 🥉
2022 / Integrated Campaigns for commercial brands / 🏅
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2022 / Social Projects / 🥈
2022 / Digital Campaign / 🏅